Reed.co.uk is to launch a national radio advertising campaign this spring.

The move supports to its current outdoor and online advertising campaign and will reach more than 12m adult listeners, nationwide.

Adverts featuring comic appearances from Stephen Mangan, Robert Webb and Mark Heap will focus on earnings potential, encouraging listeners to visit reed.co.uk to find out what a new job could mean for their salary.

The ads will run across some of the commercial radio stations, including the Capital Network (Birmingham, Manchester, Yorkshire, the North East), Heart (London, East Midlands, West Midlands, Bristol/Bath/Wiltshire), alongside Kiss 100, XFM and Choice FM in London. The ads are also playing on the digital music service, Spotify.