Provider of ad server technology ADTECH has agreed a deal with Crunch Digital Media Company (DMC).

Clients will now have a method for tracking and controlling all of their online recruitment advertising.  Reports will analyse marketing spend to inform clients on how advertising has performed and helped decisions on media buying to be based on actual response.

Richard Purvis, managing director at Crunch DMC, said: “After identifying a gap in the market for online recruitment advertising specialists, we formed Crunch DMC in October 2007.

“One year later and I’m pleased to report the business is growing steadily. The recruitment industry has historically been very slow to accept new technological developments, yet we are now in an age where new media and the internet play a critical role in everyone’s lives.  There’s a new breed of recruitment advertising available (Facebook, LinkedIn etc.) and we can make a huge difference in how successful online campaigns are executed.  We are attracting a lot of companies and ad agencies who are embracing online advertising technology.”