Recruitment specialist in finance, accounting, HR, banking and financial services Poolia is launching an online campaign to attract new candidates, particularly qualified and part-qualified accountants and specialists in all areas of banking, in particular for product-control professionals.

The viral campaign runs for a three-month period.

Poolia has commissioned virals http://www.youtube.com/results?search_query=poolia+uk&aq=f and  created a microsite to exchange information and source research data (www.poolianoticeboard.co.uk).