Networking new joiners

Recruitment advertising and communications agency TMP Worldwide is enhancing its onboarding service to clients by enabling new joiners to social network with potential colleagues before they start.

TMP builds onboarding microsites for organisations that feature information and content that helps to acclimatise and prepare new starters for their first day.

General manager, Gareth Edwards, told Recruiter that these will become “increasingly Web 2.0”. “So a new joiner could log on, set up a profile and find out who else is joining at the same time, or find out which parts of the country other people come from,” he said. “We’ll also be posting more user-generated content and creating more of a ’wiki’ environment so that it is self-perpetuating. One of the challenges is not to build something that creates a huge amount of work for a small resourcing team.”

Sites already feature videos which show what it is like to work in a particular department and such content is also likely to increase. “We want to enable people to arrive somewhere for the first time at a place they already know,” said Edwards.

Edwards said that one of the issues initially was whether people would be prepared to go to a website in their own time to prepare for their new role but the feedback received was positive and he claimed such microsites achieve more than 95% engagement levels.

Those clients for whom TMP has produced an onboarding site include HSBC.

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