Live your online life as you live your real life - be who you are and create meaning, urged US talent & brand consultant Amanda Hite in a UK visit last week. Kentucky-based Hite advocated the use of social media as a vehicle for positive societal change through the workplace and recruitment, as well as in users’ personal lives. For instance, Hite’s client, the Hard Rock Café, enjoys significant employee retention by “giving them the stage”, she said. “Think about the difference you can make [to jobseekers] just by being kind,” she said. “The recruitment system is so broke; let’s pool our brains and use our influence to change the system.” Hite is the founder of consultancy Talent Revolution.