Professional network LinkedIn has launched BrandYou, a pan-European campaign aimed at helping more people discover how managing a personal brand and reputation can play an important role in their career alongside experience and qualifications.

The campaign offers insights, tools, content and personal BrandYou surveys shared across Europe and a new LinkedIn Group allowing for discussion and interaction.

Kevin Eyres, managing director at LinkedIn Europe, says: “As a complement to your offline reputation, managing your online reputation has never been more important in Europe than it is today.

“This is due to two factors: the increased mobility of the workforce – Europeans are changing jobs at an unprecedented rate; and the increased proportion of Generation Y employees within the workforce who are completely at ease with social media and its mix of professional and non-professional interaction.”