Secretarial and office support recruiter La Crème UK has rebranded as Morgan McKinley.

The move sees the firm join together with its sister company and ensures Morgan McKinley now has a single brand identity in the UK.

Chris Leeson, chief operations officer, Morgan McKinley Accounting, Finance & Support UK, says: “La Crème UK is a key component of our UK accounting, finance & support recruitment offering, with 90% of our clients working with us continuously. The business continues to excel in providing specialist secretarial, office support, sales & marketing and HR professionals to businesses across London, the Home Counties and South West. With this rebrand, the La Crème UK business will expand further by joining an already successful operation within Morgan McKinley’s financial services division bringing together the unique identity that La Crème has built up with the strong brand reputation and global network that Morgan McKinley has developed.  

“We already operate as Morgan McKinley across all other specialist markets in the UK and this name change is part of a strategic goal to present one single brand to the global hiring market. Bringing La Crème UK together with Morgan McKinley enables us to commit to providing professionals with even greater career opportunities in multiple industry sectors and to providing clients with access to the increased talent pool and the added value services that Morgan McKinley offers as a global business, such as the Salary Guide that we have issued today.”

Meanwhile Morgan McKinley has also released its Accounting, Finance & Support 2011 Salary Guide: http://www.morganmckinley.com/sites/default/files/mm/ac/UKAFS_SalaryGuide2011.pdf