Recruiters have been urged to emphasise keywords when using Twitter.

Speaking at ‘Social Media in Recruitment’, an event organised by online recruitment marketing consultancy Web Based Recruitment, Bill Fischer, co-founder and director of TwitterJob Search, told delegates that emphasising such key words as the job title makes it easier for the site to pick up a vacancy.

Fischer, whose site grabs meta-data and associates that back in its search results, told delegates: “The fun thing is our goal is to pick up on everything. Things that will make it easier is putting the job title on the Tweet.”