For the modern business woman, wearing the right ‘look’ can be just as important in meetings and negotiations as what is said. Jane Dawson of BusinessWardrobe offers five useful tips

1.   Choose your colour carefully: Colour can be an important factor in boosting confidence and projecting your style and personality.

·     Dark colours (black, purple, navy) = authority, knowledge and responsibility.

·     Brown = reliability.

·     White = clean and formal.

·     Bright colours (red and yellow) = power and control.

·     Lighter colours (pastels) = femininity and softness.

2.   Accessorize: Whether its shoes, bags or jewellery, accessories can make a real difference to an otherwise ordinary outfit. Accessorising according to the seasons latest trends can help convey a powerful message to colleagues and clients.

3.   Quality: Investing in a quality business wardrobe is an investment in your professional future and your self confidence.

A last minute dash to the high street to purchase office wear which lacks personality and design is a common experience for many modern businesswomen but we haven’t got the time to hunt for clothes in small boutiques.

This is where online shopping comes into its own. It is a pleasurable experience and an opportunity to shop at online boutiques where you can find unique pieces and purchase quality, tailored clothing at the click of a button.

4.   Make a statement: A statement piece such as a bright red or purple coat will always make an impact and allow you to stand out from the crowd. A striking, on-trend piece will affect your confidence and reflect your personality.

5.   Be individual: A corporate look doesn’t mean that you can’t have fun with fashion, why save your best clothes for the weekend and limit your work wardrobe to staple dark suits every day of the week! However, where a dark suit is required, beautiful tailoring, exquisite fabrics, detailed design features and on trend accessories can add individuality.