The European Pricing Platform (ePP), which advises on pricing tactics, has added Zilliant, a global software provider of price optimisation and margin management solutions, as a new pricing technology expert partner.

Zilliant, who will also exhibit at forthcoming ePP events throughout Europe, will offer ePP members data-driven pricing guidance to help provide a better understanding on how scientific price segmentation and sensitivity-based price optimization sets the best prices possible to improve margins and increase long term profitability.