Global business media company United Business Media has acquired Astound, a privately-owned US virtual career fairs business.

The acquisition, on behalf of UBM Studios, is for an initial cash payment of $120,000 (£78,000) and further performance related consideration of up to $3m payable over the next three years.

Astound’s key virtual career fair products are Milicruit and Unicruit. Milicruit allows US veterans and other personnel leaving the armed services to meet potential employers in an interactive 3D virtual setting.

Unicruit is a university-centric job fair in which universities help students find employment after graduation. Unicruit.com partners with universities and corporations to create a digital environment in which students can meet multiple employers without having to leave the university campus.

Astound’s Fortune 500 clients include GE, Raytheon, CSX, Walgreens, Stryker, Verizon, Booz Allen, Amazon, Target, 3M, Accenture and FedEx.