Martin Lloyd-Penny and specialist accounting outsource provider e-financial management have joined forces to set up babyinterims.com to cover maternity leave.

The founder of matureaccountants.com has signed up 120 mature experienced interim managers and is now working on first assignments.

The firm plans to use the new model to focus on niche markets. The next site due to be launched is healthyinterims.com which will provide cover for long term sickness.