A complaint about the number of unique users IT job board ComputerWeekly.com advertised has not been upheld by the Advertising Standards Authority.

Computer Weekly magazine promoted ComputerWeekly.com with a headline stating ‘149,327 reasons to recruit using ComputerWeekly.com’.

The site explained in a footnote that the figure was the number of monthly unique users for June 2007.

However, Incisive Media challenged the claim describing the figure as misleading because they believed that figure was the circulation of
Computer Weekly and not the amount of passive jobseekers that they could access.

Publisher Reed Business Information said the advert pointed out that ComputerWeekly.com was a community rather than a jobs-only website, and could therefore offer extra benefits to recruitment advertisers in terms of audience delivered. They said the numbers quoted in the ad were for monthly unique users, and sent information from their third party online analytics provider that showed the figure quoted in the ad was correct.

The ASA ruled that Reed had substantiated its claim and the complaint was not upheld.