Specialist job site Multilingualvacancies.com found it was able to engage with three times as many people by hosting an online jobseeker question & answer session via social networking site Facebook.

The session took the form of a thread on the company’s Facebook page, with subscribers notified of the event via Facebook itself, as well as LinkedIn and Twitter, and data showed that nearly three times as many people viewed the page or engaged in the discussion than the jobsite gets for other postings on the page.

Associate director of the firm Miranda Reid tells Recruiter: “As we are targeting quite a specific audience – fluent English speakers with a second language – lots of our users will have friends within the same communities, so a medium such as Facebook is ideal for us. If friends of a Mandarin speaker see that he or she is commenting on our page, then they will look at it if they think it’s relevant to them.”

In the session, jobseekers put their questions about jobs and employment to Multilingualvacancies.com as main moderator and several clients.

Reid concludes: “I think recruiters are forever being told that social media is the way to go but no-one is being shown how to use it and this was a great way for our clients to experience it.”