Employer branding: The power of celebrity influencers

Marketers and advertisers have long used celebrities to champion their products, but now recruiters are getting in on the act, using influencers to promote their employer brand. Colin Cottell investigates

A raucous atmosphere, the drinking of beer and the roar of a crowd as darts thud into the dart board on a distant floodlit stage – to those familiar with high level darts, this is a familiar scene.

But this particular darts event held in Frankfurt’s Palmengarten in June is not any old darts event, but one sponsored by international enterprise application software...

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