Search Page
Reverse Marketing could claim to be one of the key books that led the category and supplier management trend.
Published in 1988, its proposition of reversing the standard approach to purchasing and supply must have seemed revolutionary. Leenders and Blenkhorn put forward an 11-step framework that is the basis of many of the best sourcing plan approaches in use today.
Published in 1988, its proposition of reversing the standard approach to purchasing and supply must have seemed revolutionary. Leenders and Blenkhorn put forward an 11-step framework that is the basis of many of the best sourcing plan approaches in use today.
William Dauphinais, Grady Means and Colin Price
John Wiley, £18.50
Former General Motors subsidiary Delphi Automotive Systems has launched the first customised supplier portal on e-procurement marketplace Covisint. The group will be able to do business with over 5,000 suppliers on the site, the first such deal to be struck on Covisint with a non-founding member. www.covisint.com
The first Secretary of AAT recalls the early days of the Association and its first ever newsletter
Shaken and stirred
The revelation of ‘irregularities’ at Reed in Partnership’s New Deal operation raises questions about the administration of public-private schemes
BA has launched a £5.3 million campaign to woo business travellers back into premium airline seats. Corporate customers will be offered free airport car parking and vehicle hire in return for cabin upgrades. Premium business travel fell by 18.3 per cent last year.