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Jonas Ridderstrale and Kjell Nordstrom Finantial Times Prentice Hall, £18 Rating: 3/5
Charles C Poirier & Michael J Bauer Berrett-Koehler, £29.99 Rating: 4/5

personalisation test

Adoption of the ASP model as a means of outsourcing IT has been extremely cautious. AT asks whether the model’s advantages can win over reluctant customers
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