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Robert Baldock works for Andersen Consulting, where his main experience has been with financial services. The central technique that he describes here is scenario planning in which companies improve their strategic thinking by imagining the future. He begins by trying to convince the reader that things are changing extremely fast in the business world.


As part of its smart procurement initiative, the Ministry of Defence has ordered its 2,000 security dogs to eat out of plastic rather than stainless steel bowls. The plastic alternatives cost £1.80 each, instead of £15.28 for the specialist medical bowls.
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