NEW TO THE MARKET: 13-17 JANUARY 2025

This week’s new launches include: Finity, Pineapple Recruitment, RedGreen Partners
• Codatech, a software provider for the recruitment sector, has rebranded as Finity, a back office platform that enables recruitment agencies and umbrella companies to unify temporary worker placements and payments, streamlining operations into one ecosystem. Codatech’s products – Codapay and Codabill – will become Finity Back Office, a simplified solution designed to move from timesheets and invoicing to payroll and payments seamlessly.
Varun Monteiro, CEO of Finity, said: “Finity isn’t just a rebrand, it’s a leap into the future of recruitment fintech, and it represents our commitment to financial unity: connecting the disconnected to make paying and getting paid easy and rewarding for everyone.
• Hospitality and catering recruitment consultancy Pineapple Recruitment has relocated to new headquarters in the city of Worcester as it looks to bolster its team in the next 12 months. The recruiter has moved its eight-strong team to Painting House on Severn Street in Diglis, a suburb in Worcester. Its new city centre headquarters boasts spacious open-plan offices, meeting rooms and conference facilities. The company also works closely with colleges and universities to encourage future talent into both sectors.
• Kerry White and Nick Allwood have launched RedGreen Partners, a boutique HR recruitment firm that aims to support both existing locations and new markets as the business expands. They bring over 30 years combined expertise in HR recruitment predominantly in the North of England.
