Trading for 18 years, WM People incorporated Working Wise, Working Mums and Working Dads and National Older Workers Week, generating 2.5m job applications for major brands such as McDonalds, Next, Nespresso and Phoenix Group.

This acquisition strengthens 55/Redefined’s position in the UK market and further expands its capabilities, “creating new opportunities to deliver age-inclusive solutions for both candidates and employers”, a 55/Redefined statement said.

The acquisition will enable 55/Redefined to extend the reach of National Older Workers Week internationally, promoting the importance of age diversity across global markets. Through this expansion, 55/Redefined said it aims “to set a new benchmark for empowering older workers, championing age-positive hiring practices, and ensuring inclusive workforce solutions for companies worldwide”.

National Older Workers Week will retain its distinct identity and 55/Redefined will integrate all other WM People brands into its existing portfolio: Jobs-Redefined.co, Life-Redefined.co and Work-Redefined.co. This integration offers clients a consolidated suite of solutions and enhances candidate reach across sectors, providing jobseekers in mid-life with more pathways to meaningful employment, 55/Redefined said.

Through the expanded portfolio, clients will “benefit from increased candidate traffic and the ability to access a broader, more experienced talent pool dedicated to building dynamic and inclusive workplaces”, the company said.

55/Redefined group encompasses three businesses focused on the 50+ demographic: Work/Redefined – the B2B (business-to-business) enterprise solutions business; Life/Redefined – the D2C [direct-to-consumer] consumer platform; and Jobs/Redefined – a job board marketplace for hirers and candidates. 

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