Caremark launches eBike partnership with Eskuta to attract staff

A provider of domiciliary care has launched an eBike initiative to create new job opportunities for people without access to personal transport.

Through a new partnership with electric mobility company Eskuta, domiciliary care provider Caremark is extending low-cost payment schemes to franchise owners to purchase eBikes for their care staff to use when carrying out home visits. 

“This new personal transport provision will also be included on job ads as a further incentive for potential candidates applying for future positions,” Caremark said in a statement.

“When nearly a third of the adult population do not have access to a personal car and 18.5% of unemployed people in England turn down a job or decide not to apply because of transport-related problems; this eBike initiative provides the chance to employ from a much wider candidate pool,” the Caremark statement said. No licence is required to operate an eBike.

The care provider also cited the eBike as a greener, more sustainable option to a car, a provision which is helpful in securing contracts with local authorities.

Franchisees will be able to buy the vehicles outright, pay monthly or extend the subscription to staff, which Caremark said will deliver options for recruitment incentives.

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