The funding source for the Chorley-based recruitment agency is managed by GC Business Finance (GCBF) in partnership with River Capital as part of the NPIF.

Founded in 2016 by sisters Laura and Emily Leyland, Fresh Perspective charges its customers based on time rather than fees.

Fresh Perspective previously secured two £35k loans from NPIF – River & GC Microfinance during the Covid-19 pandemic. “This enabled it to invest more into digital marketing, leading to its best financial year post-pandemic. It also allowed the team to move its office to a space four times in size, doubling its team to 12,” a Fresh statement said.

The new loan will go towards expanding its current team further, hiring a salesperson, as well as additional marketers and recruiters. It will also invest in AI and technology to improve its efficiency.

The GCBF team aided Fresh Perspective through the process of both loans.

Fresh Perspective aims to reach £1m in turnover by year 10. 

The NPIF project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-20 and the European Investment Bank. 

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