Tech specialist THRYVE promotes Ford to MD

THRYVE, an emerging and critical technology recruitment business based in London and operating across the German market, has appointed Sonny Ford to managing director.

Ford joined the company as a trainee recruitment consultant four years ago. 

A company statement said that Ford had generated £1m in revenue during his time at THRYVE. 

Promoted from permanent team director, Ford will now assume responsibility for THRYVE’s leadership and direction, and work alongside founder John Lennon to implement a vision and strategy that will drive the business.

Based in Berlin, Ford was attracted to the German market because of its burgeoning tech scene, despite cutting his teeth in the US, a company statement said. 

While the pandemic saw the recruitment sector suffer its worst period since the economic crash of 2008, Ford also helped THRYVE successfully navigate Covid-19, avoiding redundancies and the UK government’s furlough scheme, whilst doubling the size of the team.

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