Unibuddy recruitment platform raises $20m in funding

University recruitment platform Unibuddy has raised $20m (£14.46m) in funding. The Series B round was led by Highland Europe with additional participation from Stride.VC.

A company statement said that the global edtech start-up has raised a total of $32m since 2017.

The UK is Unibuddy’s largest market with institutions including the University of Cambridge, Imperial College and King’s College London among those where the platform is used. More than 35% of prospective students chatting through the platform are from the UK.

The platform provides a virtual window into the higher education experience for digitally native Gen Z’ers. When exploring a university’s website, applicants from anywhere in the world can chat with existing students and staff in real time about a variety of topics. 

Popular discussions on the platform centre around fitting in programmes of study, employability upon graduation, student life, admissions requirements and testing criteria.

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