UK headhunter HW Global is launching a mid-market recruitment business using executive search techniques to attract sub-£100k candidates.

A company statement said HW People, which will operate alongside HW Global’s Executive Search division to source permanent and interim talent, will operate exclusively on a retained basis.

Industry sectors to be covered include consumer (FMCG, retail and digital), financial services, leisure, food & grower, and care – supporting both family office/shareholder-managed and private equity-backed companies. Specialisms will include finance and treasury, e-commerce/marketing, digital/technology/data, risk & compliance, change & transformation and procurement.

Adrian Hitchenor, founding partner at HW Global, is leading the new division. Rachel Frankland, who has been with HW Global for 15 years as a researcher and consultant, has been promoted to director at HW People. She is joined by director Howard Murfin, who was previously senior account director at Matt Burton Associates.

HW Global employs 50 staff, based in London, Leeds and Manchester.