However, food and drink manufacturing recruiter Circle Select have co-opted Britain’s favourite wildlife presenter (ok, an impersonator at least) to highlight its approach.

Drawing on images reminiscent of Attenborough’s Blue Planet, the video, the brainchild of Circle Select’s creative director James Kenny, features a fisherman, who stands rod in hand waiting for a fish to take the bait, and contrasts this with a diver, who is prepared to swim to the bottom of the ocean to catch his or her prey. 

“When we get a job we look to fill it within hours, so rather than being reactive we will go after the passive audience and search the depths,” explained Circle Select’s managing director Richard Hanwell.

While the video triggers obvious clichés, such as going the extra mile, digging deep and leaving no stone unturned, it definitely is a case of “searching the depths rather than plumbing the depths”, agreed Hanwell. 

Take a look at the video and let us know what you think.