SAP hits bull’s-eye with Talent Win event

Darts stars and hundreds of fans descended on Frankfurt in Germany yesterday for a recruitment event with a difference.

SAP’s Darts Slam at Palmengarten saw Scotland’s Peter Wright beat Raymond van Barneveld of the Netherlands in front of 800 people – a mix of prospective SAP hires and lucky darts fanatics – to win the exhibition tournament.

SAP’s recruitment team held a ‘Talent Win’ event before the darts got underway, attended by professionals from the local area who have been pointed in SAP’s direction by recruiters.

The networking event allowed individuals to find out more about the company, its opportunities and brand values, and SAP-sponsored darts player Rob Cross spoke about his relationship with the business.

“We are trying to get our brand out to different audiences in a new way, so darts isn’t an audience you’d automatically associate SAP to be involved in,” SAP’s vice president, global head of sourcing & employment brand Matthew Jeffrey told Recruiter.

“It’s a great way for us to be disruptive, get out and meet new people that can become brand advocates and people we can recruit.”

For those ‘brand advocates’ who gained the gold-dust tickets by entering into draws via the social media accounts of SAP Recruitment, Rob Cross and other digital channels, they couldn’t have asked for a bigger night of action.

Some of the professional darts players gathered for the event included world champions Michael van Gerwen, van Barneveld, Cross and 16-time world champion Phil Taylor.

A highlight of the night saw Taylor being defeated in devastating fashion by 13-year-old Leighton Bennett in the opening match.

Like Cross, the prodigious talent is also sponsored by SAP Recruitment, who provide him with all his educational needs including tutoring and equipment. Bennett also receives mentoring in his chosen sport from Cross and former darts professional Wayne Mardle.

Darts Slam is just one of a number of similar events hosted by SAP in recent months, with live performances from KT Tunstall in India and Canada taking on a similar theme, as well as an event at Paisley Park, the former home and recording studio of pop megastar Prince.

Tonight, SAP will round off its current line-up of events with ‘An Evening with Holly Willoughby’ at BAFTA in London, where the celebrity will have an interview with Philip Schofield followed by a recruitment event.

The evening is part of SAP’s #WomenWhoRock series of events – of which KT Tunstall’s gigs were a part – focusing on attracting more females to come and work at the company.

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