Recruiters urged to avoid lazy gender representation in job ads
17 June 2019
Recruiters have been urged to steer clear of “lazy gender representation” in job adverts in light of the Advertising Standards Authority’s ban on ads featuring “harmful gender stereotypes” or those that are likely to cause “serious or widespread offence”.
The BBC reports that the advertising watchdog has issued the ban because it found some portrayals could play a part in "limiting people's potential" and follows on from a review of gender stereotyping in adverts.
Stephen Jennings, partner and solicitor at Tozers Solicitors, told Recruiter that while the rules seem primarily aimed at stereotypes used in TV...
