ASA slams job board for placing fake ads

The Advertising Standards Authority has ruled three job adverts placed by it suspects were fake should not appear again in their current form.

The ASA revealed this morning their ruling related to three banner ads for seen on YouTube and

The first banner ad seen on YouTube on 15 December 2018 stated ‘TESCO is hiring!’ using the font and colours normally used by Tesco. Further text stated ‘Starting from £23-£47/hr’ followed by an ‘Apply Now’ button. Further text stated ‘£23-47/hr Jobs’ followed by the Just Jobs website address and a ‘VISIT SITE’ button.

This was followed by a second banner ad seen on 22 December 2018, which stated ‘Royal Mail is hiring!’ using the font and colours normally used by Royal Mail. Further text stated ‘Starting from £15-23/hr’ followed by an ‘Apply Now’ button. Further text stated ‘Royal Mail is Hiring Now’ followed by another ‘Apply Now’ button.

A third banner ad seen on on 14 and 19 January 2019 contained identical text and information, plus additional text, which stated ‘Hiring Now – No Experience Required – Full Time & Part Time Jobs’.

In its investigations the ASA noted there was no registered legal entity behind the website, while the registrant of the website had used a domain privacy service to set up the website, which concealed their identity. The ASA added it was concerned by’s lack of response when contacted and reminded them of their responsibility to respond promptly to its enquiries and told them to do so in future.

In its ruling the ASA said it considered consumers would understand from the ads that the named businesses were actively recruiting for the stated positions at the stated rates, and that clicking on the ‘APPLY NOW’ or ‘VISIT SITE’ buttons would allow users to begin the application process. As they had not seen evidence that the advertised vacancies were genuine, they concluded that the ads were likely to mislead and therefore ruled the ads were misleading.

Consequently, the ASA ruled the ads must not appear again in their current form, while was told it must ensure it did not advertise vacancies that were not genuine in future with the matter referred to the Committees of Advertising Practice (CAP) compliance team.

• Comment below on this story. You can also tweet us to tell us your thoughts or share this story with a friend. Our editorial email is

Make application forms accessible to all, recruiters are advised

Recruiters have been urged to ensure application forms are accessible to all applicants and not putting off those with certain disabilities.

Legislation 19 November 2019

Recruitment agency and MD admit to pension fraud

A recruitment agency and its managing director have pleaded guilty to misleading The Pensions Regulator (TPR) by falsely claiming staff enrolled in a workplace pension.

Legislation 18 November 2019
Legal scales

Recruiters and employers need written gender belief policies to avoid legal action

Recruiters have been urged to review candidate and worker social media policy in light of a landmark case concerning gender-critical beliefs.

Legislation 14 November 2019

Businesses cite concerns over missing out on temp talent

Latest research shows businesses are concerned about missing out on temporary talent ahead of the introduction of new IR35 regulation.

Legislation 13 November 2019