Barefoot runner’s quest resonates with AA employer brand

The Automobile Association is getting behind a female barefoot runner’s quest to run the equivalent of 100 marathons in 100 days.

The AA’s support for Anna McNuff is a great opportunity to promote the organisation’s employer brand to more females and more diverse talent generally, according to the AA’s head of talent acquisition.

Starting in the Shetland Islands and ending in London five months later, McNuff is due to begin her barefoot challenge this June.

Craig Morgans, head of talent acquisition, HR learned services, and learning & development at the AA, told Recruiter that given that the adventurer’s journey through Britain and Ireland will be completely barefoot, “Anna needs to be ready for anything… which nicely resonates with our employer brand”.

Morgans continued: “Core to our attraction strategy, The AA is communicating our ‘Ready for ANYTHING?’ employer brand message to a diverse talent pool and two of the objectives are to increase the number of female [breakdown] patrols and engaging with the emerging talent wherever we are present, which is nationwide.

“All our employees are united in the commitment to go the extra mile for our customers, and this is reflected in our commitment to engage, recruit and develop them all to maximise their potential and performance.”

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