ASA upholds complaint about holiday job claims

The Advertising Standards Authority has upheld a complaint against content placed by Ace Working Holidays that claimed the holiday company could secure jobs and accommodation for workers.

The ASA revealed this morning that the complaint relates to claims on the firm’s website, seen on 23 September last year, that stated:

• ‘Ace Working Holidays have been helping 1st year workers with jobs and accommodation for over 7 summer seasons. Offering workers packages in Magaluf, Ibiza, Zante, Kavos, Ayia Napa and Malia’

• ‘Ace Working Holidays is the only workers' company based in the UK at our regional office and in our main resort office in the heart of Magaluf’

• ‘We have over 120 exclusive contracts with bars, clubs, restaurants, and event companies to provide them with seasonal staff next summer’.

The complainant in this case challenged whether the claims were misleading and could be substantiated.

The ASA upheld the complaints, as Ace did not respond to its enquiries and did not substantiate its claims.

The ASA ruled that the content must not appear again in its current form, and told Ace to ensure that its future content did not mislead by making claims about employment and accommodation, and claims that that it held offices in specific locations, unless it held evidence to substantiate those claims. The matter was also referred to the Code of Advertising Practice (CAP) compliance team.

Recruiter contacted Ace for comment, but had not heard back by deadline.

Get paid to drink coffee and write about it

Are you a coffee addict? Then we have the sort of role that you don’t want to be latte in applying for.

Lighter Side 16 September 2019

Recruiters shun the Golden State due to stringent labour laws

Onerous employment laws, combined with a high cost of living in California, is causing an exodus of talent – and making recruiters think twice about expanding to the Golden State.

Legislation 13 September 2019

ONS figures show recruitment contributed to services sector growth

The recruitment sector helped contribute to a 9.3% annual increase in services sector turnover, according to the latest data from the Office for National Statistics.

13 September 2019

Club Med launches recruitment drive for winter season

Club Med has launched a recruitment drive for 2,000 English speakers to work at its resorts in the French Alps as part of its winter 2019 recruitment campaign.

12 September 2019