Get to know your audience first to improve diversity

Understanding your target audience is vital when it comes to improving workforce diversity, recruiters have heard.

Speaking at a talent acquisition conference organised by the CIPD, a professional association for human resource management professionals in London last week, Carly Perry, head of recruitment at Metro Bank, told an audience of recruitment professionals that a couple of “tiny tweaks” to its processes had made a significant difference in its efforts to attract more women...

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