Get to know your audience first to improve diversity
Colin Cottell
21 February 2019

Understanding your target audience is vital when it comes to improving workforce diversity, recruiters have heard.
Speaking at a talent acquisition conference organised by the CIPD, a professional association for human resource management professionals in London last week, Carly Perry, head of recruitment at Metro Bank, told an audience of recruitment professionals that a couple of “tiny tweaks” to its processes had made a significant difference in its efforts to attract more women...