Never mind GDPR – what about PECR?

All the discussion regarding the General Data Protection Regulation (GDPR) may soon switch to the Privacy and Electronic Communications Regulations (PECR).

Chris Bridges, solicitor speaking on behalf of law firm Irwin Mitchell, explains that the current EU directive that deals with direct electronic marketing was due to come into force at the same time – 25 May – as GDPR, but (at the time of writing) the PECR text has not yet been finalised so it is now unlikely to debut as planned. 

He adds, though, that a draft version suggested display advertising targeted at a specific individual may be treated in the same way as email marketing. As a result, it would be necessary to obtain opt-in consent (with one limited exception where opt-out is permissible). 

“If this was the case, anything highly targeted such as that which uses a tracking pixel to target an individual would be likely to be affected but we won’t know until it is finalised,” says Bridges.

  • For more on data practices with programmatic advertising, see Tech & Tools, (p15 in April's Recruiter).

Call for visa route for ‘independent professionals’

A dedicated visa route is needed for independent professionals or skilled talent.

Legislation 21 May 2020

IR35 amendment fails to get delay in Parliament but battle continues

An amendment tabled in Parliament yesterday failed to delay the implementation of IR35 Off-Payroll Tax rules for the private sector until 2023.

Legislation 20 May 2020

Parliament debates delay to IR35 legislation

All eyes from the contractor community will be on Parliament today in anticipation of another round of activity around controversial IR35 legislation included in the Finance Bill.

Legislation 19 May 2020

GLAA visits farms to give support during Covid-19 crisis

The Gangmasters and Labour Abuse Authority (GLAA) will be visiting all agricultural labour sites in the South of England and Wales over the coming weeks as part of ongoing support during the coronavirus crisis.

Legislation 19 May 2020
Top