New Zealand Police recruitment video goes viral

When it comes to recruitment it seems the New Zealand Police can teach many companies a thing or two about appealing to a wide talent base.

In an entertaining and humorous recruitment video that has taken social media by storm, police officers are seen running across the screen chasing an unknown suspect, telling potential candidates the type of training and roles they could be involved in.

A female officer starts off by telling a marching bagpipe band to shush before saying to camera: “We want New Zealand to be the safest country in the world but we can’t do it without your help.” Then throughout the high-octane chase, which involves a number of light-hearted scenarios to keep the viewers fixed to the story, we see real New Zealand police – in all their diversity – leaping fences and doing parkour moves as they find who they’re searching for. 

The culprit turns out to be a dog with a stolen shopping bag [you need to see the video – see below]. And finishes with the call to sign up – “Do you care enough to be a cop?” – and the online link to where to apply.
 

On Facebook alone the clip has had 3.7m views, 49,000 likes and 53,500 shares, and interest doesn’t seem to be waning, particularly as a lot of people are tagging their friends, asking it they’ve signed up yet.

So take a look and see what you think. Maybe the Met Police, as well as a few recruitment companies, could have a go at emulating the acrobatics and athleticism of the cops down under.

• Comment below on this story. You can also tweet us to tell us your thoughts or share this story with a friend. Our editorial email is [email protected]

REC CEO hits back at government cuts to agency spend

Government calls to eliminate agency spend at the NHS have received a fiery response from the Recruitment & Employment Confederation.

Legislation 3 June 2025

Government health leaders threaten ‘rip-off temporary staffing agencies’

NHS trusts and integrated care boards (ICBs) are being urged by government health leaders to eradicate agency spending to build on a £1bn fall in spending in 2024-25.

Legislation 3 June 2025

£1.5bn defence spending will create highly-skilled jobs in the UK

The UK government is to create more than 1,000 new jobs as a result of a £1.5bn defence investment.

Legislation 2 June 2025

APPOINTMENTS: 27-30 MAY 2025

This week’s appointments include: ECMS, Madison Berkeley, The Education Network

People 27 May 2025
Top