Making your employer brand stand out

Recruiters are facing a cocktail of pressures that makes an effective employer brand increasingly important.

Thomas Handcock (pictured), practice leader at the Recruiting Leadership Council at CEB now Gartner, told an audience at the organisation’s ReimagineHR conference in London that it was hard for employers to stand out. Not only were employers operating in an “information-rich era”, but a number of other...

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