Paid Tweetdeck could take Twitter to another level for recruiters
Twitter’s proposed enhanced paid version of its analysis interface Tweetdeck will need to provide a greater understanding of user personalities as well as their topics of conversation to truly resonate with the recruitment industry, recruitment tech experts say.
The BBC reports the social media site is considering adding an enhanced version of Tweetdeck for businesses and power users.
In an email sent to selected users, seen by the BBC, Twitter said the proposed new service would “provide valuable viewing, posting and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard”. It would also be “designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time”.
The BBC adds Twitter has not made any indication it is considering charging regular users of the service.
Commenting on Twitter’s plans, Felix Wetzel, former group marketing director at Jobsite and current managing director of Zyx Associates, told Recruiter these days users want platforms that allow participation in different social media channels rather than just one through one interface, adding currently Twitter isn’t an important-enough channel for recruitment, both from a candidate sourcing and a recruiter-to-recruiter channel, for people to pay just for a Tweetdeck-style service.
“Twitter would need to add additional services and products to make it worthwhile, such as analysing users’ tweets to understand their personality,” he added.
Meanwhile, Katharine Robinson, consultant and owner of search training firm for recruiters Sourcing Hat, told Recruiter the proposed new service could be useful for recruiters looking to source candidates that have attended industry events.
“What looks interesting to me are analysis tools that understand topics of conversation.
“Say you were looking at a particular event – could you look at the distribution of location around the people attending? What companies they work for? How much information could you delve into and find out about a community and conversation? That’s quite compelling.
“It’s taking Twitter up a notch. Twitter is already a hyper networking tool that makes everybody available to you. It’s giving you a bit more on top of that existing capability.”
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