Jobs board totaljobs has #MillionPoundJamie, a marketing campaign aimed at helping one lucky jobseeker find his perfect role. 

The jobs board will be investing £1m in Jamie Mudle from Ilford, who will be the ‘star’ of a £1m advertising campaign, devised and executed by integrated creative agency VCCP, to get him noticed – and, it is hoped, employed too. 

Mudle will be 'the face' of totaljobs out of home advertising in and around London – the location of his dream job – as well as across the UK via social media and the totaljobs website to ensure reach and recognition.

Totaljobs will also be using its tools and tech to match Mudle with relevant jobs, working with industry experts, including star of the BBC’s The Apprentice, Claude Littner, to hone his CV and interview skills, and give him a complete career makeover.

Mudle is a genuine jobseeker who was chosen following a thorough selection process, which started with totaljobs contacting more than 1m active jobseekers on its website. Following a number of castings Jamie was chosen due to his outgoing and relatable personality, his previous employment history and his personal struggle with finding employment – all of which totaljobs felt perfectly personified the issue of youth unemployment.