Graduate recruitment media owner Prospects.ac.uk has relaunched with a new advertising system aimed to avoid the effect of ad-blocking software.

Its advertising system, which houses content such as advertorials and case studies, will also blend careers advice and information with advertising.

A Prospects statement says research from internet marketing research firm IAM showed more than a third of 18-25-year-olds use ad blockers, meaning a significant proportion of a graduate recruiter’s target audience may not see their advert via traditional display advertising methods.