BMS Recruitment, which recruits for sales roles, has implemented UK marketing data specialist DBS Data’s insight solution Verifi.

Verifi, launched last month, is a data-as-a-service solution that allows organisations to verify and add data about a customer in real time. 

BMS is using the system to identify profiles of organisations most likely to be interested in its recruitment services.

Verifi has been integrated with cloud-based, recruitment-centric CRM [customer relationship management] platform Bullhorn.