Army launches reservist recruitment campaign
16 January 2015
The British Army is today [16 January] launching a recruitment campaign targeting people to become reservists.
Fri, 16 Jan 2015The British Army is today [16 January] launching a recruitment campaign targeting people to become reservists.
The public information campaign, which hits TV screens, print media, billboards and digital platforms tomorrow [17 January], highlights the role of the Army Reserve within the new Army structure, with the aim of improving public understanding of what reservists do.
The ‘Normal Day’ campaign, which targets potential reservists aged between 18 and 50, aims to demonstrate the importance of the roles the Army plays, at home and abroad, in a modern world undergoing significant geo-political and social upheaval.
The campaign includes three documentaries showing real-life examples of the impact individual Army personnel have made to ordinary people’s lives in the UK, Kosovo and the Philippines.
The public information campaign, which hits TV screens, print media, billboards and digital platforms tomorrow [17 January], highlights the role of the Army Reserve within the new Army structure, with the aim of improving public understanding of what reservists do.
The ‘Normal Day’ campaign, which targets potential reservists aged between 18 and 50, aims to demonstrate the importance of the roles the Army plays, at home and abroad, in a modern world undergoing significant geo-political and social upheaval.
The campaign includes three documentaries showing real-life examples of the impact individual Army personnel have made to ordinary people’s lives in the UK, Kosovo and the Philippines.
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