Online recruitment offerings should be so smooth and intuitive that jobseekers don’t even need to think – that’s the job of the developers, the conversion manager at digital recruitment group Evenbase has told a conference.

John Mills was speaking yesterday at the Mobile Recruitment Conference in London, organised by Web Based Recruitment.

He recommended attendees read a respected book on computer and web usability, Don’t Make Me Think, written by Steve Krug, but adds that the most fundamental lesson was captured in the title.

“If you try and remember that [the title] in everything you try to do on your website, that should help,” he said.

And he referred to another book You Should Test That!, by Chris Goward, which illustrates that assumptions made about marketing or interactions with consumers are often incorrect.

Mills said it was important to avoid simply agreeing with “the HIPPO” – the highest paid person’s opinion – but instead base changes to your website on hard data.

Underlining the importance of overcoming the challenges of building a user-friendly mobile recruitment offering, John Mills noted that mobile traffic at Evenbase’s flagship brand Jobsite had grown from 0.5% share four years ago to 33% today. However, only 10% of applications come from mobile.

•For more on putting the latest advances in recruitment media and marketing to use, see Bloggers with Bite on p42 of next week’s July edition of Recruiter.