Ice cream makers are hiring in the heat
30 July 2013
Taking on extra staff is one of several ways ice cream makers have been dealing with a huge surge in demand in recent weeks as Britain basks in one of the hottest summers in years, The Guardian reports.
Tue, 30 Jul 2013Taking on extra staff is one of several ways ice cream makers have been dealing with a huge surge in demand in recent weeks as Britain basks in one of the hottest summers in years, The Guardian reports.
The paper says that Yorkshire’s R&R Ice Cream, Europe’s biggest producer which supplies supermarkets and major brands, has taken on as many as a quarter more staff than last year, with sales up 300% in the first two weeks of July.
Welsh ice cream-maker Frank’s says its staff had been working overtime and on weekends to keep up with the demand, while the multinational FMCG firm Unilever “has been forced to draw on its European factories to keep up with UK demand”.
Tim Eales, director of strategic insight at retail advisory firm IRI, tells the paper: "When you're deprived of sunshine for a while and you suddenly get it, people go mad for it. There is an over-reaction because people want to get outside and enjoy the sunshine."
The paper says that Yorkshire’s R&R Ice Cream, Europe’s biggest producer which supplies supermarkets and major brands, has taken on as many as a quarter more staff than last year, with sales up 300% in the first two weeks of July.
Welsh ice cream-maker Frank’s says its staff had been working overtime and on weekends to keep up with the demand, while the multinational FMCG firm Unilever “has been forced to draw on its European factories to keep up with UK demand”.
Tim Eales, director of strategic insight at retail advisory firm IRI, tells the paper: "When you're deprived of sunshine for a while and you suddenly get it, people go mad for it. There is an over-reaction because people want to get outside and enjoy the sunshine."
