Futurestep finds strength in diversifying offering, says UK MD
6 June 2013
Recruitment solutions firm Futurestep becomes more “powerful” as it and its parent company Korn/Ferry International offer a wider range of services to clients, a senior director at the firm tells Recruiter.
Thu, 6 Jun 2013Recruitment solutions firm Futurestep becomes more “powerful” as it and its parent company Korn/Ferry International offer a wider range of services to clients, a senior director at the firm tells Recruiter.
Managing director for Futurestep in the UK Leslie Jane Parsons was speaking after Korn/Ferry launched a new career development app at the end of last month, having also acquired a leadership solutions consultancy and an inclusion and development firm in the second half of 2012.
Parsons tells Recruiter that while the executive search brand Korn/Ferry remains the company’s “flagship, the firm also has two further lines of business: recruitment services and recruitment process outsourcing (RPO) firm Futurestep, and its leadership and talent consulting business.
“We go to market with an integrated approach,” Parsons says, “as we incorporate it into other solutions, we believe it becomes more powerful.”
She says that with the addition of Forte: “We can help clients attract this talent, but it’s also key we help develop and retain them as well,” adding that offering the career development app Forte to its staff would be “a key concept for your employer brand” as a recruitment firm.
Futurestep research released yesterday backed up this point, with a global survey of 4,000 skilled workers finding that 79% agree that innovative approaches to engagement and development would make them more likely to perform better in their jobs, with 44% saying they are likely to look elsewhere if workplace innovation fails to materialise. Additionally, half say they would be more likely to take a job advertised if it is offered in an imaginative way.
The firm has entered into a strategic alliance with software firm SAP SuccessFactors allowing users of both products to access them in an integrated way, and Parsons says they are open to further partnerships.
Korn/Ferry International’s 2012 Annual Report showed executive recruitment accounting for 86% of total fees of $790m (£511m), although Futurestep grew 27% year-on-year, taking a large prominence in the group against the executive recruitment’s more modest 3.5% growth.
Managing director for Futurestep in the UK Leslie Jane Parsons was speaking after Korn/Ferry launched a new career development app at the end of last month, having also acquired a leadership solutions consultancy and an inclusion and development firm in the second half of 2012.
Parsons tells Recruiter that while the executive search brand Korn/Ferry remains the company’s “flagship, the firm also has two further lines of business: recruitment services and recruitment process outsourcing (RPO) firm Futurestep, and its leadership and talent consulting business.
“We go to market with an integrated approach,” Parsons says, “as we incorporate it into other solutions, we believe it becomes more powerful.”
She says that with the addition of Forte: “We can help clients attract this talent, but it’s also key we help develop and retain them as well,” adding that offering the career development app Forte to its staff would be “a key concept for your employer brand” as a recruitment firm.
Futurestep research released yesterday backed up this point, with a global survey of 4,000 skilled workers finding that 79% agree that innovative approaches to engagement and development would make them more likely to perform better in their jobs, with 44% saying they are likely to look elsewhere if workplace innovation fails to materialise. Additionally, half say they would be more likely to take a job advertised if it is offered in an imaginative way.
The firm has entered into a strategic alliance with software firm SAP SuccessFactors allowing users of both products to access them in an integrated way, and Parsons says they are open to further partnerships.
Korn/Ferry International’s 2012 Annual Report showed executive recruitment accounting for 86% of total fees of $790m (£511m), although Futurestep grew 27% year-on-year, taking a large prominence in the group against the executive recruitment’s more modest 3.5% growth.
