LV= launches smartphone-enabled careers site
21 March 2013
Insurance firm LV= says its new smartphone-optimised careers site acknowledges not just practical concerns such as screen size and bandwidth, but also the issues of user attention span and time restrictions.
Thu, 21 Mar 2013
Insurance firm LV= says its new smartphone-optimised careers site acknowledges not just practical concerns such as screen size and bandwidth, but also the issues of user attention span and time restrictions.
The mutual insurance retirement and investment group’s new site sees a simplified design using vertical navigation rather than horizontal, allowing users to scroll from top to bottom, and enables jobseekers to forward an interesting vacancy to their own email address to apply at a later time.
In 2012 one in five of the 200,000 visits to the LV= careers website came from mobile – this has risen to 25% at the start of this year, and is likely to rise further, with mobile web use set to overtake desktop surfing as early as 2014.
The company hired 2,000 people in 2012, of which just 4% came through an agency.
Insurance firm LV= says its new smartphone-optimised careers site acknowledges not just practical concerns such as screen size and bandwidth, but also the issues of user attention span and time restrictions.
The mutual insurance retirement and investment group’s new site sees a simplified design using vertical navigation rather than horizontal, allowing users to scroll from top to bottom, and enables jobseekers to forward an interesting vacancy to their own email address to apply at a later time.
In 2012 one in five of the 200,000 visits to the LV= careers website came from mobile – this has risen to 25% at the start of this year, and is likely to rise further, with mobile web use set to overtake desktop surfing as early as 2014.
The company hired 2,000 people in 2012, of which just 4% came through an agency.
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