CV-Library has hit the headlines again with its largest offline marketing campaign to date, attracting candidates from across the UK to its job board. The latest campaign includes TV, gym, London Underground and city train station advertising.

The eye-catching TV advert (featured below) is expected to engage with at least 17m viewers. Its direct response style is set to bring 150,000 new CV registrations to their database, currently holding 5.5m CVs.

The job board focuses on not only attracting new candidates but engaging with current users and bringing them back to the site to make job applications. CV-Library continues to provide professional, active candidates to their clients as well as increasing branding across the UK.

Alongside premium digital TV channels CV-Library has 1,000 carriage adverts present in every tube on every line of the London Underground, as well as 6ft posters in London’s busiest stations and key business districts. Focusing on professional jobseekers, who are likely to already be in work, CV-Library is also engaging with commuters at popular train stations – Reading, Leeds and Birmingham Snow Hill. Over 1.6m passengers will walk through these branded ticket gates during the four-week campaign, and with many people making the same journey to work on a daily basis the message will be reinforced.

CV-Library’s eye-catching adverts contain no hidden messages; its simple message drives candidates directly to the site and educates jobseekers about online job boards. The ‘owl’ character and succinct CV-Library branding is present across all of its offline marketing. 

As the fastest-growing online job board in the UK, CV-Library’s CV database is certainly something to shout about, but it’s also important to recognise how powerful its job board has become. CV-Library receives an impressive one million job applications on a monthly basis and over 54,000 job applications a day are currently being recorded. 

Founded in 2000 CV-Library is now supporting thousands of agencies and director employers across the UK. Visit CV-Library or contact the sales team for more information about recruiting on 01252 810995 or email [email protected].