Louise Mayo, Recruitment manager, KPMG
“The number one key to a successful model is aligning the recruitment function with the business, enabling the recruitment team to integrate closely with hiring managers as understanding their business plans, roles and requirements is critical to delivery success. This model works well at KPMG, and a good case study demonstrating this is the recent performance and technology recruitment activity where my team fully collaborated with marketing, HR and the business to design and implement a UK-wide rolling campaign.”

Jason Martin, Commercial director, Safe Computing
“Technology enables companies to be flexible in this regard as with the advent of go anywhere, web-based recruitment products you can really base your strategy on a campaign-by-campaign basis. In terms of the corporate brand and the battle for talent, it’s impossible to escape the fact that you need a mixture of solid recruiting process, combined with the marketing creativity to ensure that a campaign captures the imagination and attracts the right people. Also, a good campaign is likely as good an advert for any business as you can get as it talks about the virtues of the business and highlights the type of people that business is looking to employ. Someone interested in that brand from either a product or employment perspective will clearly identify with all the messages in a corporate recruitment campaign. In today’s world, recruitment and marketing are almost one and the same.”

Bill Wynn, Managing director, Project Resource
“Good recruitment is achieved by making use of all the resources that a company has at its disposal. Companies that have a lean recruitment process have clarity on whose responsibility it is to manage the recruitment process. Recruitment is best performed by a person whose key job is to recruit, who understands their business and the job requirement from a technical perspective. Many companies give recruitment responsibility to a line manager or HR professional, so they juggle two or even three jobs, which no one can do perfectly. Hire a recruitment expert for your business or partner with a professional recruitment agency.”