The arrival of the new Monster. co.uk began last Saturday [10 January] following months of anticipation and speculation.

The new look marked the start of a year-long introduction of new online tools aimed at delivering ever more relevant candidates to recruiters and employers. It is also part of $130m (£86.3m) global investment in re-energising Monster, one of the recruitment world’s most
iconic brands.

“What we’re going to deliver to the recruiters is a set of new tools that’s going to make them much more effective,” promised Julian Acquari, Monster UK and Ireland managing director.

“We’ll deliver more relevant candidates than before, will get them faster and a greater volume of applications, but also they’re going to start to reach the passive seeker as well as the active seeker.”

Different applications will be adopted on Monster’s new sites around the world at different times. A streamlined job posting process, improv - ed profile creation offerings, localised life and work information and targeted banner advertisements are among the enhancements making their UK debut early on.

The localised content offers site visitors insight into life issues in the UK and Ireland’s major cities, providing information on housing,
transportation, schools, pubs and more.

Career management tools such as career benchmarking, which was launched first in the US, will be adopted on the UK site later. “It’s easier to roll out some things first in one country, and then in others,” a Monster UK and Ireland spokeswoman said.