Educational publisher TSL Education, publisher of the Times Educational Supplement, has launched a loyalty programme – TES Rewards.

Schools and colleges, which place advertisements using TSL Education’s online recruitment service –HireWire, will automatically earn loyalty points.

The points can then be redeemed for upgrades on future advertisements in the TES, while schools can also earn points when their local authorities place advertisements on their behalf through TES Prime, the executive search and selection division of TES.

Advertisers with the TES will accrue points every time they use HireWire to place advertising in the TES. Users will be able to view points totals through their HireWire account online and free upgrades can also be booked by redeeming points through their on-line HireWire account.