Cloud-based talent development platform Juice officially launches today.

The platform is aimed at recruiters worldwide, offering on-demand video learning, and is available for use the same day as purchase.

The company has been supported by investment from Dan McGuire, as chairman of the board and Graham Palfery-Smith, who joins as non-executive director.

Co-founder and managing director of Juice, Roy Ripper, says: “Our view is that giving recruiters access to entertaining and engaging content when they want it will encourage people to improve and refine their skills. We all pick up bad habits and the best way to counteract that and operate at the top of our game is to continuously and consistently improve ourselves.”