Totaljobs.com has launched the second phase of its television and radio advertising campaign ‘It’s not luck, it’s totaljobs.com’ this week.

The campaign features 30-second television spots, created by VCCP London, with household electrical goods discussing jobseeking, narrated by Sir Ian Holm.

Most of the ads are to be aired at prime time and will appear from 5 September until 2 October across ITV channels, Channel 4, Five and multichannel providers Sky, Freeview and Virgin as well as video-on-demand providers ITV.com, 4OD and SeeSaw.

The campaign also features radio adverts on 30 regional radio stations across the UK between 5 September and 27 November, with reach increased to include the North-West, London, the Midlands and the South. Totaljobs.com will also be sponsoring London’s LBC radio midmorning show presented by James O’Brien.